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Pt. 3 – Evoking the right emotion Windows and websites should evoke at least some modicum of emotion. Ranging from ‘wow’ factor to boredom, excitement to disinterest, happiness to disdain. The worst crime of all (unfortunately all too common) is creating and ‘invisibility cloak’ of apathy or indifference. It is your job to avoid this, …
Read more »Pt. 2 – The Purpose Thinking about your website as a shop window may give you a clearer idea of what it should include, how it should look and what it is actually there for. Understanding some of the tried and tested concepts behind shop window design can help us think about how to make …
Read more »Pt. 1 – “Of course, most non-retail businesses don’t have shop windows.” Well, actually, yes they do! Think about it for a minute, your website home page is your shop window. Now think one stage further, if you translate your website design into a shop window – what would it look like? Sleek, modern, your …
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