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Our first ever SEO Promotional Video ad. If you want something like this to help you score highly in the search results give us a call.

Before you even start thinking about domain names, hosting and website design you need to think about your online marketing strategy. It’s rather like thinking about the foundations before you pick out the curtains. Before you pick up the phone and call a web design team have a think about the following points because your …

We follow plenty of people in the SEO world and David Meerman Scott is one of the greats. His book “The New Rules of Marketing and PR” is dynamic and interesting. He outlines the basics in this a 4 minute video: “How to generate attention for your business video”. He explains the 4 ways to …

Inbound Marketing and the cost of Social Media It is often difficult to quantify whether inbound marketing is an effective marketing tool. However, a new report on the state of inbound marketing by Hubspot, a US internet Marketing & Web analysis company has produced some interesting results. Inbound vs Outbound Marketing For definition purposes, inbound …

Website closures due to Social Media? I was reading a forum on LinkedIn recently that asked if Social Media was likely to reduce the importance of the website as a business tool. An interesting question; social media should already be an essential part of any marketing plan but could it actually usurp the trusty website? …

In the first two parts of this three part blog post we’ve looked at (part 1) increasing moral, boosting business and ensuring that all your team take a positive attitude towards selling the business and also (part 2) increasing sale sopportunities, correcting mistakes and ensuring the customer is put first in all your day to …

In part 1 we looked at who was responsible for selling and sales. In part 2 we ask: Are ALL your staff increasing opportunities or driving customers out the door? Almost every department has an opportunity to help sales or hinder sales. In part 2 we look at two further departments that have a responsibility …

“Who’s responsible for the sales in your organisation” is the question… The Sales team right? Wrong! With that in mind, have a look at the list below and decide where you think the responsibility for sales might lie: • The MD or Board of Directors • Delivery Staff, installers, engineers etc • Reception, the people …

Pt. 3 – Evoking the right emotion Windows and websites should evoke at least some modicum of emotion. Ranging from ‘wow’ factor to boredom, excitement to disinterest, happiness to disdain. The worst crime of all (unfortunately all too common) is creating and ‘invisibility cloak’ of apathy or indifference. It is your job to avoid this, …

Pt. 2 – The Purpose Thinking about your website as a shop window may give you a clearer idea of what it should include, how it should look and what it is actually there for. Understanding some of the tried and tested concepts behind shop window design can help us think about how to make …