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Inbound Marketing and the cost of Social Media It is often difficult to quantify whether inbound marketing is an effective marketing tool. However, a new report on the state of inbound marketing by Hubspot, a US internet Marketing & Web analysis company has produced some interesting results. Inbound vs Outbound Marketing For definition purposes, inbound …

In the first two parts of this three part blog post we’ve looked at (part 1) increasing moral, boosting business and ensuring that all your team take a positive attitude towards selling the business and also (part 2) increasing sale sopportunities, correcting mistakes and ensuring the customer is put first in all your day to …

In part 1 we looked at who was responsible for selling and sales. In part 2 we ask: Are ALL your staff increasing opportunities or driving customers out the door? Almost every department has an opportunity to help sales or hinder sales. In part 2 we look at two further departments that have a responsibility …

“Who’s responsible for the sales in your organisation” is the question… The Sales team right? Wrong! With that in mind, have a look at the list below and decide where you think the responsibility for sales might lie: • The MD or Board of Directors • Delivery Staff, installers, engineers etc • Reception, the people …