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Before you even start thinking about domain names, hosting and website design you need to think about your online marketing strategy. It’s rather like thinking about the foundations before you pick out the curtains. Before you pick up the phone and call a web design team have a think about the following points because your …
Read more »Pt. 3 – Evoking the right emotion Windows and websites should evoke at least some modicum of emotion. Ranging from ‘wow’ factor to boredom, excitement to disinterest, happiness to disdain. The worst crime of all (unfortunately all too common) is creating and ‘invisibility cloak’ of apathy or indifference. It is your job to avoid this, …
Read more »Pt. 1 – “Of course, most non-retail businesses don’t have shop windows.” Well, actually, yes they do! Think about it for a minute, your website home page is your shop window. Now think one stage further, if you translate your website design into a shop window – what would it look like? Sleek, modern, your …
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